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Making ecosystems and partnerships a little less daunting through the latest industry insights, thought leadership and data-backed resources.

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Ecosystem Guides

Featured Guide

B2B Influencer Marketing for SaaS in 2025

Here is how you build successful B2B influencer partnerships in 2025.

Overcoming Revenue Pitfalls: Partnership Problems Solved

Actionable steps to counter challenges and drive winning results through partnerships.

The B2B Buyers Guide to Partnerships Software in 2025

Most PRM software isn't built for B2B. This in-depth guide, created just for B2B buyers, helps you pick the right platform in 2025.

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Recent Articles

Enterprise KPIs: Metrics That Drive Success in Partnerships

Scale your enterprise partnerships program faster by monitoring these key metrics.

Saloni Ordia

Contributing Writer

The Partner Attribution Problem — How to Measure Sourced vs. Influenced Revenue

Attribution is one of the messiest parts of partnership programs — everyone touches the deal, but not everyone agrees on who gets credit.

Isioma Ogwuda

Contributing Writer

7 Ways to Avoid Screen Fatigue and Preserve Your Productivity

We're sharing tips to avoid screen fatigue and make working more comfortable for those who spend a few too many hours a day staring at screens.

Amber Dowling

Contributing Writer

Metrics You Should Track for Your B2B Referral Program in 2025

We unpack the most important enterprise SaaS KPIs for tracking success in partnerships, from CAC to NRR.

Ryan LeClaire

Contributing Writer

Find and Recruit Right-Fit B2B Influencers for Your SaaS Partner Program

Drive mutual success by choosing influencers who are a perfect fit for your SaaS brand's partner program.

Tamilore Sonaike

Contributing Writer

Side Hustles Are Here to Stay — Here’s What They Are

Discover the rise of side hustles best suited for those with a tech background (including hourly rates) and learn how to make extra money with minimal effort.

Lydia Hrycko

Managing Editor

Amber Dowling

Contributing Writer

How Partner Managers Are Saving Their Credibility (and Programs) With Better Reporting

��’s Performance Reporting helps leading B2B partner programs (and the experts who run them) prove their value by solving challenges with messy data and manual work.

Alina Punjani

Contributing Writer

How Partners Help Enable the 6 GTM Motions You Need in 2025

Discover how to leverage partners in a multi-motion approach that can increase revenue in 2025.

Joe Kevens

Contributing Writer

A Decade of Pancakes: Celebrating 10 Years of ��

We’ve stacked up the good times and growth over the last 10 years at ��.

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Scaling Your SaaS: Manage Multiple Programs to Grow Faster

Discover how multi-program management can help scale your SaaS through drive sustainable partner program growth.

Elizabeth Melton

Contributing Writer

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research Lab

�� by the Numbers

�� Research Lab delivers relevant ecosystem reports and market research to empower GTM teams to make data-driven decisions that accelerate revenue.

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