B2B marketers are betting on thought leadership and B2B influencers for brand building
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What B2B companies actually do for brand
| July 2025
Insight
According to research conducted by , B2B influencer partnerships are an emerging strategy, with 34% of B2B marketers already leveraging them, and a further 31% planning to. With thought leadership and influencer content flooding feeds, to win, marketers should “aim for depth over breadth”.
Key Metric
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$
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65
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B2B marketers who already use or plan to use B2B influencers
ACTION
Learn how to get started with B2B influencer strategies with ’s guide to B2B influencer marketing for SaaS in 2025.
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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