Customer Stories

Partnership ecosystem feature articles, how-tos, expert advice, deeper dives and more customer stories from partnership leaders and partnership managers in B2B SaaS.

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Revenue-Driving Partnerships in Action: Real-World Case Studies

These �� customer stories reveal what it takes to succeed to unlock revenue through partnerships.

Sharon Miki Chan

Contributing Writer

Deeper Dives

Maximizing Co-Selling Success for Enterprise Partnerships

See how effective co-selling with enterprise partners can result in closing deals faster and a stronger customer value story.

Joel Lim

Contributing Writer

Deeper Dives

6 Marketing Metrics to Track for Your Partnerships Programs

Unpack which marketing metrics matter most for driving growth, measuring performance and optimizing collaboration.

Tamilore Sonaike

Contributing Writer

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Our Best Customer Case Studies of 2024

Rounding up the top �� customer stories from the year.

Magda Kuzminski

Contributing Writer

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The 2024 SaaS Partnerships Awards: Celebrating Excellence in B2B SaaS Partnerships

The winners of the 2024 SaaSPAs share the partnerships strategies they’ll be leaning into in 2025.

Alina Punjani

Product Marketing Manager

Deeper Dives

What is Sales Velocity and How Does it Impact Your Partner Programs?

In this article, we share how to calculate and optimize sales velocity to enhance partnership performance and drive growth.

Neya Abdi

Contributing Writer

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Partner Enablement Tips to Drive Revenue and Strengthen Your Ecosystem

Unlock effective partner enablement strategies that go beyond onboarding. Learn how to equip, engage and activate partners for long-term revenue growth.

Elizabeth Melton

Contributing Writer

Shahshank Mishra

Contributing Writer

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Partnership Leader Advice: How to Grow a Successful Career in Partnerships

Apollo.io’s Jennifer Rhima shares her insider advice to her most asked question: how she grew her career in partnerships.

Jennifer Rhima

Apollo

Features

Ultimate Reading List 2024: The Best Partnership Stories This Year

Need a good story to inspire this season? Don’t sleep on these must-reads.

Chloe Tse

Editor-in-Chief

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The Top Performing Partner Programs in the Network

These are the programs that go beyond their own direct partner recruitment and tap into the power of a B2B SaaS network.

Magda Kuzminski

Contributing Writer

How-To

5 Partner Pros Who Saved Time With Partner Tech

Learn from �� customers who optimized their tech stack.

Magda Kuzminski

Contributing Writer

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Partnership Secrets Revealed: How I’m Growing Teamwork.com’s Partner Program in 2024

An expert weighs in on how quantity — and then quality — makes a difference at the beginning of your partnerships.

Cory Snyder

Partnerships Expert

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